Kelsen Jones may have only stepped into the rodeo world a year ago, but he’s already made a name for himself as the go-to guy for jaw-dropping videos, scroll-stopping content, and making cowboys look even cooler than they already think they are.
Living in Laketown, Utah with his wife, Kacy, and their two boys, Davy and Indy, Kelsen has traded protein shakes and fitness plans (from his days working with a health and fitness company) for dust, adrenaline, and the chaos of rodeo arenas. Turns out, he thrives on the action—whether it’s behind a camera at the National Finals Rodeo, the Canadian Finals Rodeo, or the National Western Stock Show, Kelsen brings a unique perspective that makes his work stand out in a sea of cowboy hats and flying dirt.
His collaborations with western influencers and brands have resulted in spectacular media that has left rodeo fans across the globe saying, “Wait, who made this?!” From iconic highlight reels to creative campaigns, Kelsen’s talent for storytelling through video and photography has turned him into one of the most sought-after creators in the western industry.
While his content is second to none, Kelsen keeps his roots grounded—whether it’s wrangling his two boys at home or sharing the stories of the people, places, and moments that make rodeo so special.
Kelsen Jones: proof that all it takes to be a star in the rodeo world is a camera, an eye for creativity, and just enough dust on your boots to make it authentic.